Audi has reversed its new mannequin designation technique that has differentiated the combustion fashions of electrical fashions utilizing international and even numbers.
The transfer comes after the shopper suggestions and the dealer confirmed that the brand new system is inflicting confusion.
In line with the unique plan, ice cream automobiles, together with plug-in hybrids, have been awarded the numbers 1, 3, 5 and seven, whereas EVs 2, 4, 6 and eight have been assigned.
On the time, Audi’s then head of expertise, Oliver Hoffmann, justified the method as a strategy to create a ‘clear and intuitive distinction’ between drift sorts.
This led to hanging shifts within the title of the mannequin: the A4 was re -named and the A6 would turn out to be the A7.
The brand new A7 (which might be revealed on March 4) will now be referred to as the A6, with the Electrical A6 badge e-tron and the Ice A6-KENTED TFSI for gasoline and TDI for diesel.
Nevertheless, Audi confirmed to Autocar that it has no plans to vary the names of the brand new A4 and A5, even though the few are successfully the identical automotive powered solely by totally different energy.
It is because below the revised system tThe numerical sequence of 1 to eight signifies the dimensions and hierarchy of the car throughout the Audi vary, whatever the drive sort, and the A5 is a bodily bigger automotive than the A4.
On the identical rationale, Audi stated that present fashions, comparable to the electrical This fall and Q6, will retain their present names.
Audi fashions will nonetheless be recognized by letters and numbers, with “a” “designation of conventional automobiles and” Q “indicating SUVs.
Gross sales and advertising and marketing boss Marco Schubert stated: “This resolution follows in depth discussions and joins the preferences of our shoppers and worldwide supplier community.
“Our up to date designation method ensures a extra intuitive understanding of our lineout, making it simpler for shoppers worldwide to navigate our portfolio at a look.”
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