Keep in mind Dodge’s cheeky Chief Donut Maker gig from 2022? It appears the automaker is up for extra non-traditional illustration from fanatics with a brand new “Badassador” program. The seek for new model ambassadors kicks off at Barrett-Jackson’s Scottsdale public sale.

“We proceed to push the boundaries of efficiency, and we’re in search of model ambassadors who’re additionally able to shake up the established order,” mentioned Dodge CEO Matt McAlear. “If Dodge isn’t pushing boundaries, if Dodge isn’t making folks uncomfortable, we wouldn’t be Dodge, and people are the type of ambassadors the model is in search of: fanatics who disrupt, who will stand out and shine a light-weight on the following era of Dodge muscle.”

What precisely does a Badassador do? In accordance with Dodge, these people will get particular entry to automobiles for distinctive content material. They’re going to attend occasions the place their badassery abilities will likely be exercised to the fullest extent. They’re going to be featured on Dodge’s social media channels and interview everybody from firm executives to celebrities. They usually’ll get all types of Dodge swag for his or her efforts. In contrast to the Chief Donut Maker, who bought a $150,000 paycheck, there isn’t any point out of any financial compensation for badassadors.

After all, issues have modified considerably because the Chief Donut Maker days. Amongst different issues, donuts aren’t really easy to make with Dodge’s present lineup. The Hornet is spritely with 288 horsepower in R/T trim, however its hybrid all-wheel-drive powertrain merely is not able to hooligan antics. The Durango endures for 2025 as the ultimate house for the supercharged Hellcat V-8, nevertheless it additionally wields all-wheel-drive grip and lacks any kind of burnout mode. After which there’s the brand new Charger Daytona, which has a drift and donut mode however cannot do a burnout. Not less than, not but.

Would-be badassadors can soar over to Dodgegarage to fill out the shape. The corporate may also have a kiosk at its show throughout Barrett-Jackson’s Scottsdale public sale, operating via January 26.