Ford’s US gross sales rose 4.2% final yr, reaching 2,078,832 automobiles. The Blue Oval needs to enhance gross sales figures much more in 2025 by specializing in lower-priced trim ranges. Sellers have been knowledgeable that manufacturing of entry-level trims will improve, which is corroborated by the relaunch of base variations for some fashions. The bottom Bronco has already made a comeback.

In keeping with Automotive Information, Ford will spend promoting cash on the Maverick and Bronco Sport to lure prospects in search of a less expensive automobile. The compact pickup truck begins at $26,210, whereas the boxy crossover begins from $31,590. However the two fashions are assembled on the Hermosillo Stamping and Meeting) website in Mexico and might be subjected to 25% tariffs based mostly on President Donald Trump’s intention so as to add tariffs to merchandise from Mexico and Canada. The Mustang Mach-E would have the identical downside since it is also made in Mexico on the Cuautitlán Stamping and Meeting Plant.

One other difficulty is that the Escape is reportedly going away by the tip of 2025. Earlier than it dies, the compact crossover bought in Europe because the Kuga prices from $30,590 in its base trim. There are nonetheless no plans to launch a brand new automobile within the US to fill the void left after the Fiesta and Focus have been axed just a few years in the past. Ford’s sole surviving automobile did not have an amazing yr, with Mustang gross sales falling by 9.5% to 44,003 models. The Blue Oval has largely given up on vehicles because it strives to turn into the “Porsche of off-road.”

However there’s a probability we’ll see one other automobile in some unspecified time in the future. A four-door Mustang completely different from the Mach-E electrical crossover may occur. CEO Jim Farley does not rule it out, saying there are “all types of prospects” to increase the Mustang household and that “there’s actually no restrict.” It is apparently codenamed “Mach 4” and is anticipated to have fuel engines.

It is too quickly to say how a lot a four-door Mustang would price, however we may definitely use extra vehicles at a cheaper price level. The common new automobile in December 2024 modified palms for $49,740, in accordance with Cox Automotive. In December 2012, the common new automobile was about $16,000 cheaper.