Ford was the one automaker to disclose new product on the 2025 Detroit Auto Present: the Mustang GTD Spirit of America, an look package deal for a automobile that is not out but, and the Mustang RTR, a brand new EcoBoost-powered trim that guarantees thrilling efficiency at a extra inexpensive worth.

That prompted us to ask Ford about Mustang pricing on the present. It is no secret that gross sales are down. Final 12 months was the worst gross sales 12 months within the Mustang’s 60-year historical past. However Ford Mustang Model Supervisor Joe Bellino does not assume costs are a difficulty.

“We’re within the candy spot,” he stated, mentioning that there are only a few choices left for a front-engined, two-door sports activities automobile turning the rear wheels.

Photograph by: Christopher Smith / Motor1

Bellino is not fallacious. The Nissan Z and Toyota Supra are within the combine, however neither have a again seat. It is the identical scenario with the Miata, and if you would like a 2+2 with a V-8, that requires stepping as much as a six-figure Lexus LC500. The combustion-powered Dodge Charger returns later this 12 months, bringing hefty energy to a two-door physique with a again seat. However it’s significantly bigger than the Mustang, and and not using a V-8, it stays to be seen whether or not patrons will reply.

In Ford’s protection, the present Mustang’s worth is in keeping with these from 30 years in the past, accounting for inflation. A 1995 Mustang GT coupe with normal tools began round $23,000. That equals roughly $48,000 as we speak, a bit greater than the 2025 Mustang GT’s beginning worth of $47,055. However peruse social media or the feedback on our 2024 Mustang gross sales submit and you will find all types of criticism concerning pricing.

“With the EcoBoost beginning within the low $30s and going as much as the GTD, I am unable to consider one other firm that gives that sort of selection on a single mannequin for patrons,” stated Bellino.

Photograph by: Christopher Smith / Motor1

EcoBoost trims held regular for 2025, beginning at $33,515. The V-8-powered GT elevated $2,600, whereas Darkish Horse jumped $3,645 in Premium trim to begin at $69,870. After which there’s the GTD, which begins at $325,000. Ford is simply constructing a couple of hundred a 12 months, and it is at the moment offered out for 2025 and 2026.

As for the gross sales decline in 2024, Ford Head of Product Communications Stated Deep highlighted provider points as affecting manufacturing. These points apparently did not apply to the Mach-E, which outsold the normal Mustang by over 10,000 items.