Maserati isn’t doing effectively. Gross sales for the Italian model collapsed in 2024, they usually noticed a 48 % decline by the primary three months of 2025. That’s bleak. The poor gross sales have led to rumors that Stellantis may promote the Italian model, however the automotive conglomerate continues to disclaim any such allegations.

Stellantis did so once more this week when Reuters requested the automaker if it had plans to promote Maserati amid a brand new rumor. A spokesperson rebuffed the allegation and advised the publication, “Respectfully, Maserati isn’t on the market,” reconfirming its dedication to the model.

Photograph by: Maserati

Nonetheless, Reuters’s two sources allege McKinsey, the guide Stellantis employed in April to navigate President Donald Trump’s new import tariffs, might advocate that the automaker divest in Maserati in a roundabout way. It’s supposedly one of many choices McKinsey is exploring for the automaker.

In accordance with one supply, Stellantis has advised the consultancy to think about all potentialities for the ailing model. Nonetheless, McKinsey is allegedly nonetheless within the early phases of its work, so any definitive determination about Maserati’s future is unlikely to reach anytime quickly.

One other supply advised Reuters there may be disagreement among the many board about what to do with the Italian firm. Some supposedly imagine the model has worth to the automaker as its solely luxurious marque. Nonetheless, others suppose Stellantis doesn’t have the sources to help Maserati because it struggles to revamp its lineup.

Maserati’s Missing Lineup

Maserati has discontinued the Ghibli and the Levante, two of its best-selling fashions, however their replacements gained’t arrive till 2028 and 2027, respectively. That leaves the $80,000 Grecale (pictured beneath) as its solely SUV in an business the place customers proceed to flock to such automobiles.

It additionally sells the Gran Turismo, a coupe, and the MC20 supercar. Neither of these automobiles has broad enchantment, and neither are sufficient to maintain a model afloat. Final yr, former Stellantis CEO Carlos Tavares admitted that Maserati was “within the crimson.”

Changing the Levante and Ghibli might assist flip across the model’s gross sales and monetary outlook, however the luxurious market is very aggressive. Alfa Romeo, one other of Stellantis’s Italian corporations, is revamping its lineup, and it will possibly’t have merchandise that intrude with Maserati’s and vice versa. That leaves little room for both.