Kia simply posted its greatest first half of gross sales ever, and that momentum continues into July. The automaker bought 71,123 vehicles final month, up 12 p.c in comparison with July 2024.
Kia has bought 487,634 automobiles by means of July. That’s 37,000 greater than it bought within the first seven months of 2024. Eric Watson, Kia America’s vp of gross sales operations, mentioned the model “is steadily progressing towards its highest annual gross sales document and an all-time excessive market share, fueled by record-breaking client gross sales progress.”
Kia’s Greatest-Sellers
The Sportage stays the model’s best-selling mannequin, with the budget-friendly K4 coming in second. The pair bought 14,392 and 11,188 examples, respectively, final month. The Telluride was an in depth third at 10,411, with the Sorento and Carnival rounding out the highest 5. Gross sales for these fashions have been all up in July.
| Mannequin | July 2025 | July 2024 | Distinction |
| Sportage | 14,392 | 12,628 | 13.9% |
| K4/Forte | 11,188 | 10,448 | 7.0% |
| Telluride | 10,411 | 9,082 | 14.6% |
| Sorento | 7,965 | 7,206 | 10.5% |
| Carnival | 5,982 | 4,557 | 31.3% |
| K5 | 5,879 | 4,713 | 24.7% |
| Seltos | 4,917 | 5,481 | -10.3% |
| Soul | 4,665 | 3,428 | 36.1% |
| Niro | 2,751 | 2,674 | 2.9% |
| EV9 | 1,737 | 1,815 | -4.3% |
| EV6 | 1,290 | 1,547 | -16.6% |
| Whole | 71,123 | 63,580 | 13.4% |
Different robust performers included the Soul, up 36 p.c, the Carnival, up 31 p.c, and the K5, up 25 p.c. Nevertheless, just a few noticed them dip, just like the Seltos.
Some Kia Fashions Noticed Gross sales Dip
Gross sales for the compact crossover dropped from 5,481 in 2024 to 4,917 final month, they usually’re down for the yr. However additionally they might rebound earlier than the top of the yr. Kia lately made the compact crossover $1,000 cheaper for 2026 by providing a brand new entry-level front-wheel-drive trim, which might broaden its enchantment as extra shoppers search inexpensive choices.
Kia’s two EVs additionally noticed their gross sales fall final month, with the automaker promoting 1,737 EV9s and 1,290 EV6s. That’s in comparison with the 1,815 and 1,547 bought in July 2024. Gross sales for the pair are additionally down for the yr by a considerable quantity. Kia had bought 12,488 EV6s by this time final yr. It is bought simply 7,165 items to date in 2025. The EV9 has dwindled from 11,486 items to six,675, however just like the Seltos, Kia has adjusted the EV9’s worth for 2026.
Kia’s Gross sales Future
Kia actually needs to complete the yr robust, with the potential of being its greatest ever. Nevertheless, the US and South Korea lately agreed to a brand new commerce deal that lowered the specter of auto tariffs from 25 p.c to fifteen p.c. That’s the identical charge utilized to imported automobiles from Europe and Japan, so it’ll be fascinating to observe how that impacts the business going ahead.
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