Drastic occasions name for drastic measures. Amid a collection of cost-cutting efforts in its battle for survival, Nissan may half methods with its international headquarters. The troubled Japanese automaker moved its base from Tokyo to Yokohama in 2009, following two years of building. Situated within the Minato-Mirai 21 district, the constructing is estimated to be price over 100 billion yen, or about $700 million, based on an area realtor.
A recent report from Nikkei Asia claims the HQ seems on an inventory of belongings Nissan intends to promote by the top of March 2026. The corporate’s newly appointed CEO, Ivan Espinosa, has already introduced upcoming asset gross sales, though he hasn’t explicitly talked about the complicated. Nippon Hoso Kyokai (Japan Broadcasting Company), or NHK, additionally alleges the constructing is up for grabs.

Picture by: Nissan
Even when Nissan decides to promote its international headquarters, it might proceed utilizing the power by leasing it from the brand new proprietor. This wouldn’t be with out precedent within the automotive business. McLaren did the identical a couple of years in the past with its HQ in Woking by a sale-and-leaseback deal to cut back debt.
Promoting its headquarters could be one more entry in a rising record of main cost-cutting strikes following a $4.5 billion loss final 12 months. Nissan is closing seven factories, together with two home websites, reportedly recognized because the Oppama and Shonan crops. The workforce might be considerably lowered, with 20,000 jobs to be eradicated within the coming years.
Nissan is even halting the event of sure fashions to chop bills. Moreover, six car platforms are being dropped, leaving simply seven within the lineup. One other aim is to unify extra merchandise by lowering elements complexity by 70 p.c. After the failed merger with Honda, Nissan is making an attempt to determine how you can survive by itself.
To understand the seriousness of the state of affairs, contemplate that some 3,000 R&D workers have been reassigned to work on “value discount initiatives.” Elsewhere, badge-engineered automobiles just like the Micra/Renault 5 will assist convey new fashions to market by leveraging Renault. Nissan additionally goals to strengthen its partnership with Mitsubishi to speed up the event of recent merchandise. It’d even permit its Chinese language associate, Dongfeng, to construct automobiles at a few of its underused factories.
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