Polestar has had its fair proportion of issues not too long ago. The automaker ousted founding CEO Thomas Ingenlath amid huge gross sales declines and has been struggling to get new product out the door. However newly appointed CEO Michael Lohscheller believes one among Polestar’s largest points—no less than in America—is the best way its automobiles look.

In an interview with the UK’s Automobile journal, Lohscheller stated that American and Chinese language patrons, “don’t need an excessive amount of understatement,” referencing the model’s present design language. That design language was penned by former head of design Maximilian Missoni—who left for BMW—and debuted on the Polestar 1 coupe in 2019.

Photograph by: InsideEVs

However that’s to not say Polestar will take its automobiles in a wholly new path. Loscheller nonetheless desires its automobiles to look “assured,” above all else.

“The transient I gave [new design boss Philipp Romers] is to spotlight the efficiency, and present it in a assured means,” Loscheller stated. “That doesn’t essentially imply extra colours. Extra paint selection drives complexity. However you recognize what? Polestar is typically a bit too modest, a bit too humble… However do not count on a radical change. It is a tremendous line.”

With the Polestar 5 sedan and Polestar 6 sports activities automobile already on the best way, main design modifications probably received’t occur till the Polestar 7. The Polestar 7 would be the model’s new compact SUV, designed to compete with the electrical Macan.

On the helm of Polestar’s new look will likely be Philipp Romers, the model’s new head of design. Romers previously labored as Audi’s head of design the place he penned the A6 and Q6 E-Tron fashions, in addition to the seventh-generation Volkswagen Golf.