Since leaving Jaguar in 2019, former design boss Ian Callum has been busy. Quickly after his shock departure, Callum co-founded the Callum model, a design and engineering consultancy primarily based within the Midlands of the UK. The group hit the bottom operating, asserting a remastered model of the Aston Martin Vanquish—a design he felt deserved …
Jaguar Sort 00 Idea: This Is It
Welcome to the Sort 00 Idea, the eagerly anticipated glimpse of Jaguar’s transition to an all-electric vehicle. The idea makes its debut in Florida for Miami Artwork Week, and that is no coincidence. Jaguar sees the 00 Idea as an “inventive endeavor” that mixes vivid color with geometric shapes that draw inspiration from the previous, …