Gross sales figures are coming in, and the information is not good for the Ford Mustang. The enduring pony automotive had simply 44,003 consumers final 12 months, formally making 2024 the worst 12 months for Mustang gross sales in its 60-year historical past. Gross sales have dipped to the purpose the place the electrical Mustang Mach-E—shunned by pony automotive purists as not being an actual Mustang—outsold it by over 7,000 models.

This is not a one-time fluke, both. Mustang gross sales have been on a gentle decline for years, save for 2023 when the numbers had been up barely. Beforehand, the worst gross sales 12 months on file was 2022 with 47,566 models bought. Taking a better have a look at this 12 months’s numbers exhibits a really sharp decline on the finish of the 12 months, falling 43.4 p.c in This autumn in comparison with final 12 months, with solely 7,518 automobiles bought. That is not removed from the Chevrolet Camaro’s This autumn gross sales in 2023, and we all know how that ended up.

Picture by: Ford

In the meantime, the Mach-E is on fireplace. Gross sales for the electrical crossover reached 51,745 in 2024, helped by a powerful fourth quarter with 16,119 models bought—a 35.6 p.c improve in comparison with final 12 months. To be honest, Ford has been aggressive with Mach-E pricing and incentives during the last 12 months to counter slowing EV demand. Heading into 2025, the Mach-E begins at $38,490 for the Choose trim with rear-wheel drive. In the meantime, the gas-powered 2025 Mustang EcoBoost begins at $33,515, the identical as final 12 months. Nonetheless, GT costs are up $2,600, with the least costly now beginning at $47,055.

Ford did not instantly reply to our request for touch upon Mustang gross sales. It is unclear if different elements like provide or manufacturing points contributed to the hefty year-over-year drop. We’ll replace the put up if new info turns into accessible.