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Nissan Z demand started to indicate indicators of life final July. Gross sales jumped 50.8 p.c within the first half of 2024, and it seems the corporate is constructing on that momentum. First-quarter gross sales outcomes are in, and Z gross sales are up a whopping 221 p.c year-over-year, with Nissan promoting 2,154 Zs up to now.

The Z’s robust begin to the 12 months places it nicely forward of the Toyota Supra, BMW Z4, and Subaru BRZ—identical to the Dodge Charger Daytona EV. It even outsold the Mazda MX-5 Miata. Toyota offered simply 421 Supras, whereas Mazda moved 1,947 Miatas. If the gross sales increase continues, the Z may have its greatest gross sales 12 months after 2024, when the corporate offered 3,164 coupes.

Mannequin  2025 Gross sales
Nissan Z 2,154
Mazda Miata 1,146
Subaru BRZ 802
Toyota Supra 421

Regardless of the corporate’s woes, gross sales for the Japanese model had been up 6.3 p.c for the quarter in America, pushed largely by its sedans. Versa, Sentra, and Altima gross sales all elevated by vital margins. Gross sales of the Versa—the most affordable automotive in America with an $18,330 beginning worth for 2025 (together with the $1,140 vacation spot cost)—jumped 156 p.c.

These three fashions offset the decline in gross sales of Nissan’s SUVs and vehicles. Rogue gross sales dipped 31.6 p.c, Titan fell 62.5 p.c, and Frontier tumbled 26.7 p.c. Gross sales of its least expensive crossover, the Kicks had been up 84.8 p.c, whereas the Murano noticed gross sales climb by 84.1 percetn. Armada gross sales fell 1.7 p.c, whereas Pathfinder gross sales nudged up 3.4 p.c.

Mannequin 2025 Gross sales % Change Versus 2024
Versa 19,130 156.0%
Sentra 54,536 36.1%
Altima 35,809 25.3%
Leaf 2,323 103.4%
Z 2,154 221.0%
Kicks 25,365 84.8%
Frontier  14,481 -26.7%
Titan 1,556 -62.5%
Pathfinder 19,661 3.4%
Armada 3,910 -1.7%
Rogue  62,102 -36.7%
Ariya 4,148 0.1%
Murano 8,702 84.1%

Nissan just lately introduced it was reducing the value of the 2025 Rogue and Pathfinder throughout the board. The corporate stated, “Pricing reductions throughout all grades for each fashions will enhance affordability for purchasers dealing with a difficult car-buying panorama.” The Rogue is $640 cheaper to begin.

Hopefully the value cuts will revive Rogue gross sales. The crossover is the model’s best-selling mannequin within the US, and it was the ninth best-selling automobile in America final 12 months, regardless of a 9.5 lower in comparison with 2023.


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