The Charger Daytona is likely to be Dodge’s latest mannequin, however it additionally exemplifies an issue with the model—it at present lacks inexpensive vehicles. The Hornet, which begins at $33,180 for 2025, serves because the entry level into Dodge and can proceed to take action for the foreseeable future. Nonetheless, model boss Matt McAlear just lately mentioned in an interview that he feels there is a “a market” for a sub-$30,000 halo sports activities automobile.

“I believe there is a marketplace for individuals who simply need to have that weekend automobile once more,” he informed The Drive, noting that not everybody can, or needs to, spend six figures on a sports activities automobile. He added that typically folks need “only a automobile” that is not full of costly know-how. We’re inclined to agree.

Picture by: Dodge

If Dodge is severely contemplating such a product, and there is no obvious indication that it’s, McAlear informed the publication that its future vehicles should be unique, “just like the Viper.” Nonetheless, it is unclear what the model’s subsequent new mannequin may very well be. Dodge, together with the opposite Stellantis manufacturers, are having fun with a bit extra freedom now that former Stellantis CEO Carlos Tavares is now not in cost, however none have offered concrete particulars about potential new merchandise.

Again in August, earlier than the top exec left, McAlear informed us that he needed to “proceed to develop [Dodge] as America’s efficiency model,” however added that “It must be the fitting nameplates which are carried out within the Dodge method that stand out within the sea of sameness.” He noticed SRT because the model’s halo, which regularly comes with a excessive price ticket, so seeing how Dodge evolves on the decrease finish of the market will likely be fascinating.

Picture by: Dodge

Dodge actually has loads of alternatives within the sub-$30,000 vary because the variety of inexpensive fashions dwindles. Automobiles just like the Mazda Miata and Toyota BRZ begin at simply over $30,000, so one thing that’s cheaper than that sounds thrilling. Nonetheless, Dodge constructed its following feeding followers a gentle eating regimen of V-8 engines for 20 years, a lot so that individuals may not bear in mind different SRT standouts just like the Neon SRT-4.   

If Dodge had to decide on between reviving V-8s or pursing a sub-$30,000 halo sports activities automobile, which might you need? We’re hoping it does each.