Seemingly out of nowhere, Audi is having some innocent enjoyment at Mercedes’ expense. A publication on Audi’s official Fb web page in Bangladesh options the G-Class—an uncommon and counterproductive alternative at first look. Nevertheless, the totally electrical G580’s tank flip operate permits it to spin 360 levels on the spot, making it an ideal software to “draw” the 4 Rings on the asphalt.

There was additionally a message: “Good rings! Thanks Mercedes for leaving our mark in Gulshan.” Gulshan is a prosperous neighborhood in Dhaka, the nation’s capital and largest metropolis. Audi revealed the unique publish on February 25, and later the identical day, Mercedes Bangladesh promptly replied with two vehicles and the next message: “Hello Audi… We’re completely happy to offer essentially the most engagement ever on an Audi publish. Subsequent time, add two Mercs–would possibly get you much more.”

The subsequent day, Audi determined to ask BMW to affix the enjoyable by posting a picture of the Q8 alongside a BMW 7 Sequence. Facet observe: selecting the Q8 was a little bit of a advertising and marketing fake pas, on condition that the electrical SUV went out of manufacturing simply days after the closure of the Brussels plant. We checked BMW Bangladesh’s Fb web page, however to date, there hasn’t been a response.

Nevertheless, earlier than social media took off, there was an “advert battle” between Audi and BMW. It began in 2009 with an A4 billboard in a rich neighborhood in California with the tagline “Your transfer, BMW.” The Bavarians shortly replied by shopping for promoting house proper subsequent to Audi’s poster to point out the three Sequence alongside a “Checkmate” reply. Audi retaliated with a fair bigger billboard of the R8 and the next message: “Your pawn is not any match for our king.”

That wasn’t the tip of the story, as BMW paid for a blimp that includes the BMW V8-powered Sauber F1 automotive and a “Sport Over” textual content to hover over the billboards. The banter continued with one more poster from Audi of the R8: “Time to test your luxurious badge. It might have expired.” BMW refused to reply, deciding to channel its promoting efforts elsewhere.

On the time, The New York Instances spoke with representatives from each events concerned. An Audi spokesperson implied it did not reply to BMW and the replies have been only a (completely happy) coincidence: “We had been planning lengthy earlier than the BMW billboard to provide you with a special message. That had been within the works for fairly some time.” A spokesperson for BMW dominated out an advert battle between the 2 luxurious automakers: “We’d not take a look at it as a billboard battle. Once you step again, there may be only a great quantity of excellent, aggressive spirit.”