Toyota killed the Yaris hatchback and sedan in the USA after the 2020 mannequin 12 months. Nonetheless, the subcompact mannequin obtained a fourth era in different markets, full with a high-performance model from Gazoo Racing. As well as, a Yaris Cross joined the lineup, and Mazda slapped its badge once more for a brand new Mazda2 hybrid. You may’t have any of those vehicles within the US, however sellers are asking Toyota for the Yaris nameplate to return.

The brand new boss of the Toyota Nationwide Seller Advisory Council, Russ Humberston Jr., instructed Automotive Information he is aware of a “lot of sellers” all for promoting the Yaris in America once more. Nonetheless, it isn’t straightforward to make it occur. The entry-level mannequin was discontinued as a result of the new-generation automotive would’ve been too costly after spending cash to engineer the diminutive hatchback to adjust to security and emissions laws. A brand new Yaris would’ve been priced equally to the automotive from a section above, the Corolla, which begins at $23,460 for the 2025 mannequin 12 months.

When the outdated Yaris died within the US a couple of years in the past, Toyota thought it may promote extra Corollas to compensate for the smaller automotive’s demise. Nonetheless, Humberston stated that did not occur. In 2024, demand was virtually flat, with shipments growing by solely 0.2% to 232,908 models. This was sufficient for the Corolla to be the 11^th best-selling automotive in America, proper behind the segment-rivaling Honda Civic.

Humberston stated he “would undoubtedly contemplate” the Yaris’ return, including {that a} cheaper automotive to fit beneath the Corolla “may work once more” since Toyota is conscious there’s untapped demand on this section in America. With the Mitsubishi Mirage now lifeless within the US, the Yaris may not directly substitute it. The Nissan Versa is the one new automotive that begins at underneath $20,000.

Contemplating this Yaris has already been round for about 5 years, with a facelift launched in 2024, it is probably too late for the present mannequin to obtain a US visa. We’re all for having cheaper vehicles within the US, particularly a small hatchback. Nonetheless, if Toyota does resolve to deliver again the Yaris, we can’t be too stunned if it prefers to promote one thing alongside the strains of the Yaris Cross to struggle the Chevy Trax, Nissan Kicks, VW Taos, and the opposite subcompact crossovers.