Based on the brand new analysis, the automobile commerce doesn’t do sufficient to make ladies really feel welcome once they purchase a automobile.

In 2023, almost 17 million ladies held a UK driver’s license, in comparison with almost 18 million males, and many ladies purchase their very own automobile or are accountable for a shared buy of 1.

However in a current survey beneath 7500 drivers by Citroën UK, nearly half of the ladies (48%) stated their automobile buy expertise for male clients had been adjusted. Nearly as a lot (44%) stated they felt protected by male gross sales employees and solely 25% stated they felt snug asking for assist in a automobile showroom.

One other results of the recording that needs to be a priority for a males’s-dominated trade is that 4 occasions as many ladies as males stated they might search for a feminine employees member when shopping for a brand new automobile.

These findings don’t shock the automobile consumers who take to Mumsnet, a number one parenting discussion board, to specific their frustration over automobile sellers.

The founder and CEO, Justine Roberts, stated: “The findings of Citroën mirror what we have now heard by Mumsnet customers over time: that ladies are sometimes stereotyped or protected throughout the shopping for course of and that they really feel like outsiders within the automobile show rooms. Nonetheless, 95% say that they’re concerned within the alternative of the household, with 39%.

‘It isn’t essentially about open hostility, however moderately in regards to the accumulation of small, dismissive alerts that make ladies really feel undervalued. Customers share tales about being talked about or ignored about their male companions.

“In addition they emphasize the shortage of feminine illustration in merchants – one thing that contributes to the persistence of outdated attitudes.”

Based on the Institute of the Motor Trade (IMI), barely 1 / 4 of the individuals concerned within the sale of vehicles and business autos on this nation are feminine.

A spokesman stated: “The problem is that ladies don’t see individuals who seem like them once they go right into a automobile vendor as a result of there’s a vital gender hole within the automobile sector.

“The IMI helps employers to make the sector extra engaging to ladies by its’ There may be extra ‘to make automobile’ conscious. It’s designed to assist extra individuals see the unbelievable profession alternatives in Automotive and present ladies who’re already working within the sector. Many employers report optimistic reactions to recruitment campaigns.”