Maserati gross sales proceed to tumble. The model is down 48 % year-over-year within the first quarter of 2025, with simply 1,700 automobiles offered. The numbers are the most recent in a worrying development for the Italian model, which noticed gross sales slip 57 % final 12 months.

The persisting stoop does not come as a shock for Maserati. CEO Santo Ficili, employed in October to show the model round, predicted 2025 can be a down 12 months as he reorganizes the model to organize it for profitability in 2026. 

Ficili’s plan, outlined throughout an interview with Autocar in January, entails constructing a brand new workforce inside the corporate, repairing relationships with disillusioned sellers, and plenty of cost-cutting. He admitted to advertising failures, and highlighted the opportunity of worth cuts to remain aggressive.

That would all change because of the Trump administration’s tariffs. Stellantis not too long ago tapped administration consulting agency McKinsey and Firm to look at the way forward for Maserati and its sister model Alfa Romeo, sparking rumors the 2 carmakers might be offered off. 

Maserati is the worst-performing model within the Stellantis portfolio. The corporate offered simply 11,300 automobiles in 2024. To place that in perspective, even rival Ferrari offered extra automobiles in the identical interval, regardless of a a lot increased common transaction worth. 

The remainder of the Stellantis conglomerate is not doing significantly better. The car-making large noticed deliveries fall in practically each area it operates, some seeing a decline as giant as 20 %. Solely South America noticed in improve in gross sales year-over-year. Here is the total breakdown:

This was purported to be a rebuilding 12 months for Stellantis, however with market uncertainty from tariffs persisting, 2025 might be yet one more catastrophe for the model.